Privacy policy

Last updated: 06 Dec 2023  |  Minor entity update: 01 Aug 2025

This Privacy Policy describes how Digital Academy—a brand operated by RZFT SOLUTIONS LLP (Reg. No. OC448741, 483 Green Lanes, London N13 4BS, United Kingdom) and RZFT SOLUTIONS LLC (EIN 36‑5141075, 1309 Coffeen Avenue STE 17593, Sheridan, Wyoming 82801, USA)—collects, uses, and discloses your Personal Information when you visit or make a purchase from our website, www.digitalebookacademy.com (“Site”).

Merchant of record note
• If you pay in USD or your card is issued in the United States, your transaction is processed by RZFT SOLUTIONS LLC.
• All other transactions are processed by RZFT SOLUTIONS LLP.
The term “Digital Academy,” “we,” or “our” in this Privacy Policy refers to the entity that processes your payment.

Contact

If you have any questions, require further information about our privacy practices, or wish to lodge a complaint, please reach out to us via email at support@digitalebookacademy.com.

Collecting Personal Information

When you visit our website, we gather specific information about your device, your interaction with our site, and the details required to process your purchases. Additionally, if you reach out to us for customer support, we may collect additional information. In this policy, we refer to any information relating to an identifiable individual as “Personal Information.” See below for details on the Personal Information we collect and its purpose.

SMS Marketing and Notifications

We respect your privacy and handle the information you provide for our SMS marketing service with care. This information is utilized to send you text notifications regarding your orders, including abandoned‑checkout reminders, marketing offers, and transactional texts. Our website uses cookies to track items in your shopping cart, including abandoned checkouts, to determine when to send cart‑reminder messages via SMS.

Device Information

Purpose of collection: To accurately load our website for you and perform analytics on site usage to enhance user experience.
Source of collection: Automatically collected when you access our website using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our processor, Shopify.
Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and site‑interaction details.

Order Information

Purpose of collection: To fulfill orders, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and send information or advertising based on your preferences.
Source of collection: Provided by you.
Disclosure for a business purpose: Shared with our processor, Shopify.
Personal Information collected: Name, billing address, shipping address, payment information (including credit‑card numbers), email address, and phone number.

Customer Support Information

Purpose of collection: To offer customer support.
Source of collection: Provided by you.

Sharing Personal Information

We share your Personal Information with service providers to assist in providing our services and fulfilling our contracts with you. For instance:

  • We utilize Shopify to operate our online store. For more information on how Shopify handles your Personal Information, please visit https://www.shopify.com/legal/privacy.

  • We may disclose your Personal Information to comply with applicable laws, respond to lawful requests for information, or protect our rights.

Behavioral Advertising

As detailed above, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. For example:

  • We employ Google Analytics to comprehend how customers utilize our website. For more information on how Google utilizes your Personal Information, visit https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • We share information about your website usage, purchases, and interaction with our ads on other sites with our advertising partners. We may collect and share this information directly with our partners or through the use of cookies or similar technologies.

  • We use Shopify Audiences to display ads on other websites to buyers who have made purchases with other Shopify merchants and may be interested in our offerings. Information about your website usage, purchases, and associated email addresses may be shared with Shopify Audiences.

For more details on targeted advertising and how to opt out, visit the Network Advertising Initiative’s educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the following links:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt‑out portal: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping orders, and keeping you informed about new products, services, and offers.

Lawful Basis

As per the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;

  • Performance of the contract between you and Digital Academy;

  • Compliance with legal obligations;

  • To protect your vital interests;

  • To perform tasks carried out in the public interest;

  • For our legitimate interests, provided they do not override your fundamental rights and freedoms.

Retention

Upon placing an order through our website, we will retain your Personal Information for our records unless you request its erasure. For more details on your right to erasure, refer to the “Your Rights” section below.

Automatic Decision‑Making

If you are an EEA resident, you have the right to object to processing based solely on automated decision‑making, including profiling, if such processing has a legal effect on you or significantly affects you. We do not engage in fully automated decision‑making using customer data with legal or significant effects.

Your Rights

GDPR

If you are an EEA resident, you have the right to access, port, correct, update, or erase the Personal Information we hold about you. To exercise these rights, please contact us using the contact information provided above.

Your Personal Information will be initially processed in Ireland and subsequently transferred outside of Europe for storage and further processing, including to Canada and the United States. For details on GDPR‑compliant data transfers, refer to Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a California resident, you have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, please contact us using the contact information provided above. If you wish to designate an authorized agent to submit requests on your behalf, please contact us.

Cookies

We use various cookies to enhance your browsing experience and provide our services. Cookies remember your actions and preferences, improving your interaction with our website. Additionally, they offer insights into website usage. By visiting or logging in to our website, you consent to the use of cookies and similar technologies.

Do Not Track

Please note that our data collection and usage practices remain unchanged upon detecting “Do Not Track” signals from your browser, as there is no consistent industry standard for responding to such signals.

User‑Generated Content (UGC)

User Responsibilities:
You are solely responsible for the user‑generated content (UGC) you submit or share. By doing so, you affirm that your content complies with our guidelines, Terms of Service, and applicable laws. We do not endorse or guarantee the accuracy, completeness, or quality of UGC.

Use of Video Testimonials
Our website may feature video testimonials from individuals providing their reviews regarding our products. These testimonials aim to reflect real opinions and experiences. We are not liable for any issues arising from the use of these testimonials, including privacy or accuracy concerns.

Consent and Privacy Considerations
We prioritize individual privacy and consent. Reasonable steps have been taken to ensure the privacy of individuals featured in video testimonials.

Removal Request
If you are featured in one of our video testimonials and wish to have it removed, please contact us at support@digitalebookacademy.com. Upon verification, we will promptly remove the video.

Supplements

Marketing Communications:
We may use your personal data, including health‑related information, to send marketing communications related to our products. If you wish to opt out of receiving such communications, follow the provided opt‑out instructions.

Age Verification:
Our products are intended for adults only. By using our website and purchasing our products, you confirm that you are of legal age in your jurisdiction.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Complaints

If you wish to make a complaint, please contact us via email or mail using the provided details under “Contact.” If you are dissatisfied with our response, you have the right to complain to the relevant data‑protection authority.

Last Updated: 06/12/2023 (entity disclosure added 01/08/2025)